Sunday, March 29, 2009

Make money with Adsense

Adsense is operated by Google. This is a method of advertising that has become quite common on the internet. You will allow Google to place advertisements on your website for them and for other businesses. There is no cost to you. However, in exchange for the space on your website these ads take up, you will earn money each time a consumer clicks a link from an advertisement on your website. This is a great way to generate some extra income. The amount of money you earn will depend on the number of ads you have on your site as well as the amount of traffic on your website.

You may be saying this is too easy, what is the catch? It is easy, but there is no catch. This is a great way for businesses to get exposure in various places all over the internet. It also helps them cut down on advertising expenses because they only pay each time a consumer takes a link from a website. Most other types of advertising cost a set amount regardless of if anyone looks at it or not. This is a great method for new businesses that have a low budget for advertising. The more traffic they can generate to their site, the more profits they will make. In turn they can afford to advertise more.


Adsense is a winning situation for everyone. Businesses use it as a low cost way of advertising, website owners use it as a way to earn money, consumers use it as a way to find other products and services they are interested in, and Google uses it as an effective way to earn more money. In fact, Adsense has become so common you will find it on numerous websites just by surfing around the internet a little bit.


Google has a great system in place to determine the best advertisements to place on your website. They will place ads that relate to your products or services offered but not direct competitors. Google is able to determine market trends, customer demands, and evaluate the best ads for your website based on accumulated data that has been analyzed in those areas. This means you have a very good chance of earning money because a great deal of research has gone into determining what consumers are after.


There are many places on your website that you can place Adsense advertisements including your homepage, blogs, emails, and anything else you wish to use. You don’t have to sell products or services to benefit from Adsense either. You may have an educational site or information site. Any type of website can be used for Adsense. Remember that the ads will be fitting and related to the type of website you operate.


The process of signing up for Adsense and start earning money is very simple. Just go to http://www.adwords.com/. You will need to fill out some basic information on an application. Within 48 hours you will get a response telling you if you were approved or not. If you are not accepted you will need to contact them to get a full disclosure of why. It is important to have the application completely filled out as that is the number one reason why websites are rejected. Other reasons include personal websites that are not subjective enough and having a website under 15 pages. Once your application has been accepted you will have to copy and page an html code into the pages you want ads to show up on. You can choose to display the ads vertically or horizontally on your website. You can even customize the colors to make them match your website better. Online help and customer service is available 24/7 if you have questions or other issues.

Wednesday, March 25, 2009

How long should my pages be?

You’ve decided to create content for your web pages, but aren’t sure how many words each page should have to ensure that search engines and visitors come back often. It’s a dilemma that many web site owners face. They don’t want to have too little words, but they don’t want to have too many words, either. It’s a delicate balance that every web site owner has to know in order to have a site that is search engine optimized and visitor friendly. In this newsletter, we will discuss the appropriate length for pages, and the reason why your pages should adhere to this length requirement.

What is a good length for pages?
Ideally, each page should have at least 700 words, but no more than 1500 words. Anything less than 700 words and search engine spiders might just skip over your site entirely; anything more than 1500 and spiders won’t take the time to search through the content for keywords.

When I write the content, what should I strive to do?
You should strive to write content that is entertaining and easy to read. Don’t drone on and on just to meet the 700 word requirement. Find things to talk about that are relevant to your site and come up with ways to say them in a concise manner. Remember that search engine bots aren’t the only thing to come to your site—people are also coming to your site and they will want to read content that makes them want to visit again. Aim to please them first, then the search engine bots.

How do I please search engine bots?
Pleasing search engine bots is as simple as having 700+ words of content and some keywords sprinkled into your content. Keywords are words that the search engine bots immediately spot and use to figure out how to rank your site. In a document of 700 words, you’ll want to have at least 7 keywords, but preferably around 21, throughout your content. When using keywords, make sure to sprinkle them naturally throughout the document so that you do not distract your reader from what the content is about.

Why should I have pages with content between 700 and 1500 words?
The reasons for this are simple. Having pages with content of 700-1500 words will please visitors and search engine spiders. Pleasing both will help your site attract more traffic and become successful.

Visitors who come to your site want to see useful content. If your content is short, chances are, it’s not very useful to visitors. Good content is content that is worthwhile to read and tells the visitor something they don’t already know. It must be packed with information and details. Few can accomplish this in less than 700 words, which is why it is often necessary to use that many words.

However, it is also important not to be too wordy with your content. People want to be able to quickly get the content they need. They don’t want to read through hundreds of words of fluff in order to get what they came for. So be concise and try to make sure your content doesn’t go over 1500 words.

Spiders who come to your site want to have a good amount of content to “chew” on. That is, they want to have enough content to report back to the search engine database. Less than 700 words really isn’t enough content for a spider to bring back to a search engine database, so spiders tend to ignore pages with under 700 words.
Spiders, much like human visitors, also don’t like pages with excessive amounts of words. Pages with 1500 words are usually a big turnoff to spiders, and even if a spider does visit the page, chances are they won’t report the contents of the page back to the search engine database for which they work. That is why you must strive to be concise not just for human visitors, but for the robot(spider) visitors as well.

If you are able to limit your pages to between 700 and 1500 words, you will do well with human visitors and search engine spiders. That’s the goal of every web site owner and should be your goal as well.

Getting Listed Quickly

Getting listed quickly in search engines is something every web site owner wants to do. Lots of site owners don’t really know how to do this, though. Fortunately for them, there are several ways to getting listed quickly, all of which we will go over in this article. These ways include submitting the URL, using keywords, using links, and using blogs to get listed quick.

Tip #1: Submit your URL manually to search engines

Search engines like Google, Altavista and Yahoo all have options for you to manually submit your site. Before submitting, however, it is important to make sure of the following:

1. All pages on your site are complete. Search engine spiders won’t touch incomplete sites.
2. Your site is not full of spam and/or excessive use of keywords. Yet again, spiders won’t touch spam sites, which means your site will be skipped over if it contains lots of spam.

When you submit the site, make sure to submit it only once to each search engine. Submitting multiple times to the same search engine will get you no where. In fact, they might keep your site from ever having a chance at being listed on the search engine.

Tip #2: Use keywords to get spiders to come to your site

Search engine spiders absolutely love sites with good, well-placed and well-used keywords and key phrases. In other newsletters, we have covered the correct use of keywords and key phrases, so you might already be familiar with it. If not,
we’ll briefly touch on it right now.

Keywords are words that are used frequently on a site that search engines look for. The key to correct usage of keywords is to make them fit naturally throughout a piece of content and not look like spam. Before writing your content for your site, take a second to decide what the content is about. Then make a list of keywords or key phrases that seem to fit with the topic at hand. Next, write the content and try to sprinkle in the keywords or key phrases throughout the content in a natural, non-distracting way. When you are done writing the content, you should count the number of keywords or key phrases. Then divide that by the total number of words in content. If the number you get is between 1-3%, you’re good to go. If it’s below 1%, try to naturally add in keywords or key phrases. If it’s above 5%, try to take out keywords or key phrases. Aim for the perfect balance of between 1 and 3%.

Tip #3: Use links

Having another site link to you will make spiders that visit the first site come to your site as a result of the link. Many owners of sites related to yours are happy to post a link to your site on their links page. Some might require what is called “reciprocal linking”. This basically means that if they place a link to your site on their page, they want you to return the favor by posting a link to their page on your site. Doing so helps both sites better gain the attention of search engine spiders and helps them both to get listed quickly.

Tip #4: Install a blog on your site

Blogs are extremely popular and quickly listed by search engines. Places like Google are known to index(or list a site/blog) far faster than they list regular web sites. Blogs are listed by search engines like Google within days of being created, whereas it can take weeks and months for search engines to notice a site.

Installing a blog on your site is really easy. All you have to do is install a program such as WordPress on your web site and then use that to make blog postings. If you run a sports site, for instance, you could try making twice a week posts on the blog about sports news. Doing so will help your site as a whole get noticed quicker by search engines.

If you apply just one of the tips above to your web site, you will get listed quicker than expected.